With the motive of obtaining the pulse of confidence, Delhi-based e-commerce store Snapdeal introduced its new brand identity with a brand new logo this week. Snapdeal has already invested about 200 Cr for the brand improvement. The aim is to reposition Snapdeal as a platform that provides an amazing shopping experience to the users.
While highlighting the theory behind the re-positioning, Kunal Bahl, CEO, and co-founder of Snapdeal said, “India is frequently transforming, and millions of us believe that the best days of our lives are ahead of us. Customers’ aims and aspirations are now based on where they can reach. And, Snapdeal will be the best
platform that will allow customers to unfold their aspirations. That’s why we are upgrading our platform in order to provide them with awesome experience. With these improvements, we are also focused on the next stage of our growth.”
From brand communication to browsing, the customers will now have a new experience over multiple touch points. Famous writer – Prasoon Joshi and his team have conceptualized and executed the new campaign named “Unbox Zindagi” for SnapDeal. The brand new logo that consists of two arrows making a box reveals the Snapdeal’s journey as partners and enablers, showing progress – onwards and upwards.
Brand identity of Snapdeal
Besides, the new brand identity has introduced various touch points on the website, mobile app, and mobile site. The campaign which is telling the rebranding will be showing in the form of TV advertisement, print media, and other digital media that includes Facebook, YouTube, Twitter, and Instagram.
The eCommerce sector is becoming highly competitive day by day, and all the big platforms are seeking innovative ways to engage and retain a large number of customers. For example, Snapdeal started a new service: ‘Snapdeal Gold’ in August. After observing a big loss (INR 1,328 Cr) on the revenue of INR 938 Cr in 2014-2015, Snapdeal has a bad start this year. Thus, the company is focusing on reducing prices. In this direction, Snapdeal also decided to close its online fashion platform that offers a wide range of luxury fashion goods.