Are you still using traditional marketing tools to promote your business? Fortunately, business owners and entrepreneurs today can take their snapchat marketing strategy beyond Facebook and Twitter. With Snapchat, one can enhance user engagement and brand awareness through several marketing campaigns. With over 100 million daily users, Snapchat has become one of the best social marketing tools.
Previously, Snapchat was only used as a photo and video sharing app. But today, it has become an innovative way to reach the target audience. The SnapChat is very popular among youngsters, but old generations haven’t caught on quite yet.
Ways to utilize Snapchat for increase in brand awareness :
- Provide Access to Live Events: Snapchat is an ideal way for real-time marketing as it provides the users with direct access to live events. You can use SnapChat for launch products and promote some events. With Snapchat, you give a more authentic view of what’s going on in the market.
- Deliver Private Content: You can use Snapchat to endow unique content to the users that they may not get on other social platforms. Popular Fashion brand Michael Kors has used Snapchat to introduce its new collections to the audience before it hit the runway.
- Send a longer piece of content: Using Snapchat Stories, one can connect a range of Snaps together to make a longer piece of content. The use of Stories is that your fans can view them several times as they desire within 24 hours.
- Offer Contests, Perks or Promotions: Every business owner loves giveaways and promotions. With SnapChat, you can provide promo codes or discounts to the audience who see your entire Snapchat story. Recently, GrubHub succeeds in community engagement with a range of promotions, offers, deals, and giveaways.
Since the inception, Snapchat has been a messaging app that improves casual communication via videos and photos. People take snaps of their food, holidays, and other activities to share with friends.
If you have just started using Snapchat, take some time to do analysis. Go through other people’s accounts and follow them to get a better idea of how to use this app. The app offers an ease of mobile marketing. People can send texts or snaps that appear in the recipient’s inbox. Furthermore, the sender can decide how long the recipient has to view the content of the message. It helps marketers promote their business in a better way. Today, several companies are using SnapChat to promote their products and services.